Club and Community Management

Premium automobile manufacturer Munich.

Project description

The Challenge

In this project, WAY Business Solutions is responsible for supporting automobile clubs and their members worldwide. The average age of members in automobile clubs is increasing. Recruiting a younger target group is therefore one of our challenges, in addition to the core task of supporting the clubs.


As part of our interface communication, we offer specific services that include contact with the clubs & communities as the first point of contact. We are responsible for conveying club concerns to the company and vice versa. We also support the clubs through various measures such as activities, campaigns and event management. We help with the organization, creation of presentations and implementation of club events. We also take care of the handling of participants on site and the follow-up to the events. Another part of our services includes international project management and controlling during the preparation of annual general meetings of umbrella organizations at various locations worldwide. We attach great importance to smooth and effective communication between the clubs and the company.

Our Competences

Our team has been controlling the communication of 800 international clubs with their more than 230,000 members for over 5 years.

About automobile clubs

The approximately 800 automobile clubs are organized into 16 umbrella organizations. The clubs are interest groups that organize classic get-togethers as well as trips and regular meetings at automobile events and thus enliven the community within the clubs.

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